Privacy Policy | Avatar Homes

1. Introduction

Avatar Homes ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our property management services.

Avatar Homes is a trading name of Avatar Prime Properties Limited. Avatar Homes and Avatar Prime Properties Limited are one and the same entity. We are registered in England and Wales and operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following types of personal information:

Identity Data: First name, last name, title
Contact Data: Email address, telephone number, postal address
Property Data: Details about properties you own or manage
Financial Data: Bank account details for rental payments (where applicable)
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
Usage Data: Information about how you use our website and services
Marketing Data: Your preferences in receiving marketing from us

3. How We Collect Your Information

We collect information through:

Direct interactions when you fill in forms on our website or correspond with us
Automated technologies when you interact with our website (cookies, server logs)
Third parties such as analytics providers or referral partners

4. How We Use Your Information

We use your personal information for the following purposes:

To provide our property management services
To process and manage rental payments
To communicate with you about your property
To send you marketing communications (where you have consented)
To improve our website and services
To comply with legal and regulatory obligations

5. Legal Basis for Processing

We process your personal data on the following legal bases:

Contract: Where processing is necessary for the performance of a contract with you
Legitimate Interests: Where processing is necessary for our legitimate business interests
Consent: Where you have given consent for specific processing activities
Legal Obligation: Where we need to comply with a legal requirement

6. Data Sharing

We may share your personal information with:

Service providers who assist in our business operations
Professional advisers including lawyers, accountants, and insurers
Regulatory bodies and government authorities when required by law
Third parties in connection with a business transfer or merger

We do not sell your personal information to third parties.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

8. Your Rights

Under data protection law, you have the following rights:

The right to access your personal data
The right to rectification of inaccurate data
The right to erasure (right to be forgotten)
The right to restrict processing
The right to data portability
The right to object to processing
Rights related to automated decision-making

To exercise any of these rights, please contact us using the details below.

9. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. You can control cookies through your browser settings. Essential cookies are necessary for the website to function and cannot be disabled.

10. Security

We have implemented appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Avatar Homes
Office 1, Izabella House, 24-26, Regent Place
City Centre, Birmingham, B1 3NJ
Email: enquiries@avatarhomes.co.uk
Phone: 0121 314 0955

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues: www.ico.org.uk